Elevating marble buying

for a new generation

Scroll down

to see projects

The Challenge : When Imagination Wasn’t Enough

Marble Centre India (MCI), a well-known name in the luxury marble space, has always been committed to delivering excellence. With a legacy of trust and a deep passion for perfection, MCI has built a strong brand known for its premium offerings and customer-first approach.

But as customer expectations evolved, so did the challenges.

MCI faced a common issue in the high-involvement luxury segment: customers were struggling to visualize how marble would look in real-life settings. Buying marble is a long-term, emotional decision and one that often involves multiple people (homeowners, designers, family). Yet, most marble buying experiences remained static: showrooms, samples, and imagination.

The gaps they needed to bridge:

Help customers see how different marbles would look in actual spaces
Make the decision-making process easier and more collaborative
Extend their showroom experience to people who couldn’t visit in person
Strengthen their position as a forward-thinking, tech-enabled brand

MCI approached DAT with a clear goal: use technology to make the marble buying process easier, more intuitive, and more engaging for everyone.

The Solution: Bringing Stone to Life, Digitally and In-Store

DAT introduced SurfaceVue, a product visualization platform built to bring products to life in both physical and digital settings. Our focus was twofold: MCI’s official website and their Bangalore experience center.

1. An Immersive Website Experience

We transformed MCI’s website into a virtual showroom where visitors could:

Browse curated collections of marble in high quality
Instantly visualize how each stone would look on floors, walls, countertops, and more
Save, compare, and even download their shortlisted options to share with others

This allowed customers to explore MCI’s products from anywhere, at their own pace, with the confidence that comes from seeing before deciding.

2. Enhanced In-Store Interactions

At the Bangalore experience center, DAT integrated SurfaceVue with VR capabilities, turning traditional showroom visits into highly immersive experiences. Customers could now:

Interact with shortlisted marble designs in a virtual environment
Walk through real-life settings and see their selections come to life

Make better, faster, and more confident choices

1. An Immersive Website Experience

We transformed MCI’s website into a virtual showroom where visitors could:

Browse curated collections of marble in high quality
Instantly visualize how each stone would look on floors, walls, countertops, and more
Save, compare, and even download their shortlisted options to share with others

This allowed customers to explore MCI’s products from anywhere, at their own pace, with the confidence that comes from seeing before deciding.

2. Enhanced In-Store Interactions

At the Bangalore experience center, DAT integrated SurfaceVue with VR capabilities, turning traditional showroom visits into highly immersive experiences. Customers could now:

Interact with shortlisted marble designs in a virtual environment
Walk through real-life settings and see their selections come to life

Make better, faster, and more confident choices

1. An Immersive Website Experience

We transformed MCI’s website into a virtual showroom where visitors could:

Browse curated collections of marble in high quality
Instantly visualize how each stone would look on floors, walls, countertops, and more
Save, compare, and even download their shortlisted options to share with others

This allowed customers to explore MCI’s products from anywhere, at their own pace, with the confidence that comes from seeing before deciding.

2. Enhanced In-Store Interactions

At the Bangalore experience center, DAT integrated SurfaceVue with VR capabilities, turning traditional showroom visits into highly immersive experiences. Customers could now:

Interact with shortlisted marble designs in a virtual environment
Walk through real-life settings and see their selections come to life

Make better, faster, and more confident choices

The Results

Clarity, Confidence, and a Bigger Audience

The collaboration between DAT and MCI led to tangible improvements across several fronts:

30% increase in website traffic as the digital experience became more interactive and useful
25% longer time spent by users exploring marble combinations and visual renderings
30% growth in remote client engagement, especially from customers outside Bangalore
A noticeable boost in brand perception, positioning MCI as a modern, design-led and tech-forward brand
A stronger sales enablement tool for both customers and designers to collaborate on decisions

What’s Next

A Roadmap Built on Experience

MCI has now partnered with DAT to build a broader digital roadmap, with SurfaceVue at the center of their customer experience strategy. As Gaurav Maheshwari, Director at MCI, puts it:

“We’ve always put our customers first. With SurfaceVue and the support from DAT, we’ve found a powerful, easy-to-use tool that brings clarity to complex decisions and helps us stay ahead in today’s market.”